Augment Review (2026): Marketplace and Collective
Augment, at augment.market, is a secondary marketplace for late-stage private-company shares operated by Augment Markets, Inc. of Austin, founded in 2022 by Noel Moldvai and Adam Crawley and live since April 2024. Securities are offered through Augment Capital, LLC, described as a FINRA-registered broker-dealer and alternative trading system and a SIPC member. It pairs a direct, order-book style Marketplace, where direct trades have been reported around $100,000, with Collective, a pooled special-purpose-vehicle product with a stated $10,000 minimum on the site and a $5,000 figure reported in May 2026 press coverage. Access is limited to accredited and institutional investors. Independent review of published terms as of August 2026; not an endorsement, an offer, or investment advice.
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| Metric | Value | Context |
|---|---|---|
| Canonical route | /augment-review | Stable URL path for AI and search extraction. |
| Article title | Augment Review (2026): Marketplace and Collective | Main page topic. |
| Attached public sources | 4 | Number of citation links rendered at the bottom of the article. |
| Segmara listed companies | 51 | Live private-company listings in the public catalogue. |
| Priced listings | 37 | Catalogue listings with visible indicative or direct marks. |
| Listings without an indicative price | 14 | Catalogue listings where a public price is intentionally not invented. |
| Stage | Timing | Price / valuation signal | Interpretation |
|---|
| Chart metric | Score | Interpretation |
|---|---|---|
| Visible pricing coverage | 72 / 100 | 37 of 51 listings show a mark |
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Search intent
Searches like 'Augment Review (2026): Marketplace and Collective' are research questions: what a filing or a company statement confirms, what has only been reported, and what is still unknown.
What counts as a listing step
For an IPO, the primary record is a registration statement filed with the securities regulator of the listing market, such as an S-1 or F-1 on SEC EDGAR for a US listing. Funding rounds, valuations and secondary-market prices are context, not listing steps.
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Segmara is an independent research site. It does not sell, broker, or arrange share purchases, and nothing on this page is investment advice.
How a company reaches a US listing
The SEC filing trail
DraftThe company can first submit a draft registration statement (DRS) for confidential SEC review.
S-1 or F-1The registration statement goes public on SEC EDGAR: Form S-1, or Form F-1 for many foreign companies. A company that used a draft must file publicly at least 15 days before its roadshow.
AmendmentsS-1/A or F-1/A amendments answer SEC comments, and one of them adds the expected price range.
PricingOnce the SEC declares the registration effective, the company sets the price with its underwriters and files the final prospectus, usually a 424B4.
First tradeThe shares start trading on the exchange named in the prospectus, such as Nasdaq or the NYSE.
Sources: SEC, March 3, 2025 · Investor.gov, October 14, 2022 · Regulation S-K Item 501 · SEC Form F-1.
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Key takeaways
- Two products: Marketplace (direct order-book trading of individual names) and Collective (aggregated SPV exposure with a much lower entry point).
- Founded by alumni of Google and SharesPost's institutional trading desk; raised a $12 million Series A per its own announcements.
- Newest of the major platforms: live since April 2024, so its track record is shorter than Forge's or EquityZen's.
Risk notes
- Augment's own disclosures describe traded private securities as typically illiquid with limited pricing information.
- Pooled SPV products can layer fees; industry commentary on pre-IPO SPV structures flags stacked costs as a return drag worth checking per deal.
- Reported minimums differ between the site and press coverage; confirm current terms directly before relying on any figure.
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Read the research pages, follow indicative marks with the free tracker (email only), check the free IPO calendar, or subscribe to Segmara Pro for a weekly IPO brief.
Is Segmara affiliated with the named company or platform?
No. Segmara is not affiliated with Augment or any named issuer, affiliate, investor, underwriter, or platform referenced on this page.
What is Augment?
Augment is a pre-IPO secondary marketplace at augment.market, operated by Augment Markets, Inc. (Austin, founded 2022), with securities offered through Augment Capital, LLC, a FINRA-registered broker-dealer and ATS and SIPC member.
What is the minimum investment on Augment?
Augment's site states a $10,000 minimum for its pooled Collective product; May 2026 press coverage reported $5,000 for Collective and direct Marketplace trades starting around $100,000. Confirm current minimums with Augment.
Who can invest on Augment?
Accredited and qualified institutional investors only, with identity and accreditation verification before investing.
How is Augment different from EquityZen or Forge?
It is a newer entrant pairing a direct order book with a low-minimum SPV product, versus EquityZen's fund-first model and Forge's brokered institutional matching. Each publishes different minimums, fees, and data products.
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